A great advantage of Android’s application market is that it is tightly linked to a user’s Google Account. Got a new android device? Sign in with your Google Account credentials on the new device, and all your apps, including paid apps will be automatically synced to the new device. (I’m saying device since Android is not just loaded on to phones, but on Tablets, TVs and who knows what else is in store!)
But the great advantage is also of great pain when the same user tries a new identity on the device. Great many amount of people change their online identities (read email addresses) for many reasons. And since the Google Account is primarily a GMail account, that’s where the catch is… All the apps for which you have paid your hard earned money will not come back to your new Google account.
Google doesn’t even provide any mechanism to link an old account to the new account and allow the paid apps to be installed… Only way is to link the device with both the Google accounts. There is no mechanism to migrate data from one account to another account – So much for the company who says has an engineering team dedicated to migrating data into & out of their products.
The only way is to re-purchase the app, unless the developer generously provides “out of the market” support. Recently I faced such a problem, but with support from the developer of one of the best apps of Android, I was able to migrate my Pro version of Titanium backup to my new account.
Thanks for your awesome product, Joel. Twice that awesomeness was your support.
Though the lack of the migration feature is an opportunity for developers to showcase their level of dedication to customer support, I really wish Google would build the feature and let all those developers spend their valuable time on upgrading the greatness of their apps.

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